Milltag began life as an in-house design project in 2010. Alongside Ed Cowburn we decided to launch a small-scale cycling business, collaborating with our favourite designers to produce limited edition jerseys. We created a website and took to social media to spread the word. The business grew rapidly, sponsoring the ‘Tour De Yorkshire’ and ‘Tour of Oman’ and built a network of international agents and distributors. I exited Milltag in 2022 to focus back on PKD.