Pete Kelsey began his career in the music industry in 1990 where he worked for 8 years rising to the position of Head of Art for Universal Music. In 1998 he founded the agency PKD, initially working exclusively in music, the agency since expanded into other sectors including healthcare, restaurants, property development and fashion.
In 2010 Pete co-founded the bespoke cycling clothing business Milltag and developed this into a rapidly growing brand, providing all strategic brand development and operational management. Pete exited the business and sold his interest in 2021 and returned to focus solely on PKD. The ‘Everyday’ project is a personal archive of images loosely documenting every day of the year, starting at the beginning of the decade, January 2020.
