We were approached to provide a wholesale rebranding of the Loch Fyne group of companies; including Loch Fyne Oysters, Loch Fyne Restaurants. The new brand allows for creation of new divisions as this highly regarded business expands. The solution was to create an elegant, simple, unified format but which allowed each company the scope to adapt this format for their own specifc identity. The revised identity was applied acrosss a range of packaged goods including the world famous Loch Fyne Smoked Salmon, plus a range of ready meals, soups and pates.