London Edinburgh London is the UK’s biggest, and longest endurance cycling event with over 2000 riders from more than 60 countries represented. Following our work on other events PKD were approached to refresh the event graphics and provide overall brand strategy.
Following a successful launch we were invited to oversee the design and manufacture of all event kit and merchandise. This involved the production of over 3000 pieces over four manufacturing sites. We look forward to seeing it on the road this August.