London Wales London

The first in a series of posters celebrating ‘iconic’ long distance cycling events in 2023. London Wales London is approaching legendary status amongst the ultra distance cycling community, a 408km route that challenges you to ride to Wales and back in a day. Taking inspiration from Swiss modernism and Italian abstract expressionism (tip of the hat to Eugenio Carmi) these posters form the basis of a campaign that will also include a set of cycling caps.